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  1. Mobile Advertising Measurement: Winning the Long Game

    When running playing the long game in advertising campaigns, advertisers need to measure more than just the install. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If YouTube pushes these independent labels too hard, and they block too much of their content, YouTube will actually lose out on the revenue it would have made running ads on the existing content. There are some shady dealings going on behind the...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid search program is for them. Last month I posted an article that looked at the relationship...

  4. Why You Need to Own Your Data & Digital Assets

    They often replace the Google Analytics UA account code that was running on the website when they got the project with a new account that they generate from the Google Analytics account they own. Truth is, many (far too many) businesses do not...