SEO News


  1. Softer NSFR may not save repo, banks warn

    We're still running our internal numbers and back-testing individual businesses, but it's still not clear to us how economical those businesses will be, even with the new, lower funding requirements," says a regulatory specialist at one European...

  2. SEC gives green light to Eaton Vance’s active ETMFs

    Due to the tax-efficient nature of ETFs, Precidian, BlackRock and various other ETF providers have been seeking a way to launch an active ETF without having to disclose their underlying holdings, and subsequently prevent people mimicking their...

  3. Your Job Is to Make Google Look Good

    For example, if you had a site that sells shoes, and someone searched on "women's running shoes" and then arrived at your site, what might they be looking for? Types of running shoes (e.g.track, cross country, etc.

  4. Delving Into the Auction Insights Report

    This will make running the report simpler, especially if you come back to run the analysis again. The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared...

  5. Matt Cutts Extends Leave From Google Into 2015

    However, things may not be running quite as smoothly without Cutts in the mix. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014. Well, looks like we’re in for another surprise.

  6. 4 Pitfalls to Avoid Heading Into the Holidays

    For example, if it’s running out of a size, or a promotion needs to change, how will this information be managed? I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success.

  7. AIFMD: hedge funds reported to be struggling with reporting

    Phil Christianson, associate director of product management at Eze Software Group, says he has seen teams of anywhere from two to 10 people working for between one and two months leading up to the filing deadline, with many running mock filings in...

  8. CVA hedge losses prompt focus on swaptions and guarantees

    In the September issue of Risk, Dirk Schubert, a partner at KPMG in Frankfurt, sketched out a guarantee-based product he argued would work as a CVA VAR hedge while also avoiding P which Schubert calls cash collateral with contingent financial...

  9. Introducing the Local Marketing Adoption Curve

    When you are running, your local marketing efforts should be getting more sophisticated through the use of hyper-local paid search and paid social targeting DMAs and other defined demographics. In other words, once you are running, you really are...