Periodically you want to do a search for your site, see if you trigger malware warnings in a site search or mobile, then check your analytics to make sure no one is running anything untoward on your site like say a rogue Viagra site.
Are you launching new products or ranges, are you running sales events, or special offers? Not only can you get media coverage, you can encourage editorial links. One basic PR practice that works well for link building is the 12-month planner.
No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random visitor clicks on your ad from the keyword "software solution", you'll serve a page that is all about your "software solution".
It's so new that the preview is only available for Excel 2013 running on Windows 7 or Windows 8. If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million.
Also, a neglected Google+ brand page doesn't necessarily say as much about the lack of brand engagement on that platform (or any social media platform for that matter), but perhaps more about those running social media for those brands.
If you're like me and open up loads of apps on a daily basis, this is a great app to add, every 1-6 hours based on your specification it will kill the specific apps that may be running. It gives you a snapshot of what's running and where your total...
Twitter is the best social media tool for covering events and running events live. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social marketing perspective so we can...
And as you can guess, "places" should be of particular interest to anyone running a local business. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine.
If something looks interesting in your feed reader but you're running to a meeting, star it. You're running around all day, you're battling your email and you're taking care of your customers. My guess is you're busy.
The release of Google Now nearly a year ago didn't make waves, as it was only available on Android devices running Jelly Bean (and up). Google has released many products and services over the last few years to improve the way people search and find...
Apple has been said to be developing its own wrist-based device, with reports suggesting that both in-house and third-party designs would allow for a wearable iOS wristband running an ergonomic curved glass display.
We have really broad interest on this, and you'll see that as soon as the ads start running. Yahoo's front-page news stream now displays personalized ads alongside news articles and other features. Stream Ads, the new ad product, is already...
This seems like an obvious step, and yet I’ve audited countless accounts where ad tests have been running long past the time when a winner could have been determined. The whole point of testing is to learn and improve – and allowing a bad ad to...
It takes about an hour, but I don't leave until it's running perfectly. If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where...
However, I'm an agency-based SEO working across numerous industries, and while collating this list I have undertaken a range of SEO roles from being in the trenches writing title tags to running an SEO department.
You wouldn't consider running a search campaign based on keywords that way, so don't do it for products either. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were removed.
When running market mix models, numerous marketers have found digital video to be among their highest performing platforms; perhaps because it delivers the sight, sound and motion of TV in a lean-forward environment.
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
Basically, this mantra forces you to ask yourself if you've prepared your team well enough to keep everything running smoothly even when you aren't there. While I was scrambling to finish some last-minute handover items during my last day in the...
We don’t yet know if we’ll have the necessary infrastructure up and running in time for our initial beta launch, but it’s definitely on the roadmap. Google has safer results than Bing, Yandex, and Blekko.
