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  1. Introducing the Local Marketing Adoption Curve

    When you are running, your local marketing efforts should be getting more sophisticated through the use of hyper-local paid search and paid social targeting DMAs and other defined demographics. In other words, once you are running, you really are...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Merchant Feed – you will have this already if you are running shopping. Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: Local inventory ads are a new version of a product...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Without using fetch and render, you might miss serious rendering problems that Googlebot is actually running into. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following.

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Running an affiliate program is a perfectly acceptable way to earn rank. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Screaming Frog SEO Spider Tool for running site crawls A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. SEO audits are immensely popular. Especially when an agency is newly hired by a...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you’re running a site with constant change shopping campaigns, a combination of dynamic search ads and RLSA are really powerful in covering your whole inventory. But it can be a difficult area to manage, especially if your business has thousands...

  7. Google Tests Knowledge Graph with “In the News”

    However, additional searches for members of the Duggar family and other TLC stars and shows, as well as other unrelated newsworthy figures making headlines -- including former Baltimore Ravens running back Ray Rice, NFL Commissioner Roger Goodell...