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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Regardless, as an advertiser, you should waste no time in getting at least a basic remarketing campaign up and running. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your ads...

  2. SEO Website Audits: Everything You Need to Know Part II

    This means I could be spending hours laboring over every detail of your site looking for issues, challenges, and areas of improvement or I could be running a tool that spits out a report and I spend an few hours writing up a few actionable items...

  3. Mobile Advertising Measurement: Winning the Long Game

    When running playing the long game in advertising campaigns, advertisers need to measure more than just the install. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If YouTube pushes these independent labels too hard, and they block too much of their content, YouTube will actually lose out on the revenue it would have made running ads on the existing content. There are some shady dealings going on behind the...

  5. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid search program is for them. Last month I posted an article that looked at the relationship...