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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    So I called the business owner back and asked him to run through an exercise for me. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    If you need to convince stakeholders internally to run tests on your site, one tactic you can use to reduce anxiety is limiting the amount of people that are thrown into the tests. Sometimes people aren't really sure how long they should let us a...

  3. A Strategy Map for Google Display Network Success

    Text ads: Traditional text ads that run on the Search Network. For example, don’t just run keyword (contextual) targeted campaigns. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI.

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run. Basic search engine optimization (SEO) is fundamental.