Cutts also suggested that you could run tests to experiment with different meta descriptions on high traffic pages to see if it results in more visits. In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the...
Have they done any fundraising, run a marathon, received an award, wrote an ebook, earned a big promotion, had a baby? Even though it was run in 2009, that page still shows a few solid .edu links are still in place.
Use your knowledge and expertise to determine whether it makes sense to standardize the test across ad groups, or whether it’s better to run independent tests in each ad group. The ability to test several ad variations at once is valuable to...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Twitter eyes TV, lands major advertising deal in run...
Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey. To the world outside of your colleagues, clients, and partners, your website is your company.
If you too are sad about Reader's demise, there is a great run down of alternatives on lifehacker. But have you ever thought which of those sites statistically provides the best content? Or have you ever wondered if what people on these sites write...
Why this is good for SEO: WordPress’ default setting sets all pages to run via URL parameters, which Google advises against. WordPress is one of the most popular content management systems available today.
If your technology or service partner can provide this, you can run PLAs. Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search.
Says Tricia Meyer, who operates 12 affiliate sites including SunshineRewards.com, and averages $25 million in annual sales, says that while larger affiliate sites may be run off a database and need to replace a single link per merchant in that...
GH: One thing I’ve learned is that shortcuts don't work in the long run. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding, and where BOTW is going.
The unfortunate thing is that in reality search campaigns running on the Yahoo Bing Network often yield better ROAS than those run on Google AdWords, but due to lower volume, Bing Ads has often been labeled as a "nice to have".
In the long run, the brand names secure rankings through depth of content, trust in brand, and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question)"
For example, let's say that you run an SEO agency and one of your basic services is on-page SEO analysis. Basically, this mantra forces you to ask yourself if you've prepared your team well enough to keep everything running smoothly even when you...
Otherwise, you run the risk of becoming a one-trick pony and looking like spam. What do Facebook, Google+, and LinkedIn all have in common? The social networks all use metadata to pull in a preview of your content.
So I called the business owner back and asked him to run through an exercise for me. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a...
If you need to convince stakeholders internally to run tests on your site, one tactic you can use to reduce anxiety is limiting the amount of people that are thrown into the tests. Sometimes people aren't really sure how long they should let us a...
Text ads: Traditional text ads that run on the Search Network. For example, don’t just run keyword (contextual) targeted campaigns. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI.
Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run. Basic search engine optimization (SEO) is fundamental.
