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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. For example, if you currently have minimal experience with the...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Unlike the Search Network, you have a great deal of control over...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure all display text renders on the image when you hover over it (the alt attribute). Make sure the images display correctly. SERP Display Most websites have writers, web developers, marketers, search engine optimizers, and network...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't...

  5. A Strategy Map for Google Display Network Success

    The Google Display Network is vast with abundant opportunity to generate great results. Text ads: Traditional text ads that run on the Search Network. As with the Search Network, success stems from a thorough plan and persistent optimization.