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  1. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions.

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t. When managing campaigns via the GDN I prefer a diversified approach. Upon launching the campaigns, we were relatively pleased with the...

  3. 7 Content Marketing Tips to Recover From Google Penguin

    It's time to focus on referral traffic, build up a following, and design SEO conscious campaigns that are smart enough to weather any storm. The influencers that you work with are likely to share their post with their network, and they will almost...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure if you are running any PPC campaigns that it’s set up and ready to go with the site launch. To avoid a lapse in service, if you have a Google PPC rep, you can set and pause all your campaigns to the new URLs prior to launch, and instead...

  5. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more consistent with other media, more goal-oriented and just plain prettier.

  6. 75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

    Most of the brands that have announced their plans for Super Bowl XLVII in New Orleans have yet to begin uploading teaser campaigns to YouTube. While the passive viewing figures of the Super Bowl on network TV look impressive at first glance, the...

  7. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform. Agencies and in-house SEO teams need to demonstrate that they are increasing the...