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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Unlike the Search Network, you have a great deal of control over...

  2. Could Bing Ever Overtake Google in Search?

    Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. While at a Bing Ads event last week, an engineer pretty much confirmed my feelings ("doesn...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    The bad thing for you is, they give your users nasty viruses and they can also be used to deliver payloads into your site that could be used to take your site out of the rankings or even get into your internal networks, not to mention use your...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    View “network” tab Most websites have writers, web developers, marketers, search engine optimizers, and network administrators coming together to create the site. Just show the long, horizontal bars to your web developers or network administrators...

  5. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion, and Hulu with 1.5 billion. Select the Audience objective to understand how your video ads...

  6. 75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

    While the passive viewing figures of the Super Bowl on network TV look impressive at first glance, the real meat of the campaign response happens online, where conversations and social sharing turn the spark of popularity into an online phenomenon.