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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. The podcast, on the other hand, can be distributed through other distribution channels like iTunes and can...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    What Channels are Most Effective for Lead Generation It is optimal to run both strategies simultaneously as algorithm changes can be highly disruptive to SEO progress. Small business owners don't have the luxury of being wrong.

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Don't Forget to Optimize for Multi-Channels Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run.

  5. How to Build Your First Content Marketing Strategy

    Are you using these channels as effectively as you could be to engage with new clients? Developing your strategy will help your business in the long run. Sites with unsavory linking practices, sub-par content, and no social media signals, are...