But Lyons' approach isn't confined to the fashion world. The first rule of thumb when you consciously start to build your personal brand is: you have to know what you want to be known for. Before anyone hires you, they Google you (and Facebook you...
Nor do I claim that Google is out to rule the world. They've recognized the value of the Internet in making knowledge available to students, doctors, and scientists around the world who might otherwise have been left in the dark.
In the world of ecommerce,” Kaufman said, “flux in constant. For example, if a page falls below a certain threshold for the metrics that are most important to a business, CQM users can set a rule to de-index that page, or if the page isn’t live yet...
Let your hair down: Relax your corporate content and think outside of the boring cubicle world. Create change in the world more than you ever thought possible. Use the 50/30/20 Rule Weintraub and Litwinka’s spin on Facebook content calls for 50/30...
Parity with AdWords in an Enhanced Campaign World? Bing Ads is critically important to the Performance Marketing world because it can help optimize results today, and most likely they could be a huge part of the performance marketing ecosystem...
Make the world a better place: Offer a scholarship. Of course, SEO proves to be the exception to this rule. Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider http://www.example.com/ for...
So, if the business owner and his team didn't build any of the spammy links, and a third party didn't either, then how in the world did the links get set up? Let's face it, this very well could be happening to thousands of unsuspecting companies...
It's written by someone who is obviously a damn fine link builder with real world experience, and that's the kind of thing we all need more of. Again, it's nice real-world stuff. One Link Building Book to Rule Them All?
Let's face [it], there is only one person in the world with the "highest IQ". It’s the Golden Rule that my momma taught me well. On a break, I caught up on local news and was hearing about some local tow truck companies volunteering their time to...
People want to do what they came for, to get info, perhaps buy, and go home – same as if they were in your real world store. Rule of thumb: if your users aren't going to use your nav on a regular basis once inside your site, don’t.
To put things into context, we are competing in a media world. This is an incredibly important rule and personally, it's a huge pet-peeve of mine when I see titles and descriptions ending in ". Following this rule will force you to summarize the...
Kids Rule the World, Just Ask Any One of the Brats Here is a news flash for many who may not grasp the notion of mobile, local search, citations, and why kids rule the world. Kids really do rule the world.
A whole world of video ads are available on YouTube, including retargeting people from YouTube. Savvy Shoppers Rule Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities, and growth potential.
Users know that it has a true global presence, potentially linking them to other users all over the world. Facebook boasts more than 845 million active users and a 2011 comScore report revealed there were only seven countries worldwide in which...
The world is shrinking and with it the need to support content for more users means supporting more languages. The first rule of thumb is to make sure you present your pages so that the default language is clear, both to user’s and search engines.
Tim Berners-Lee first spoke of a Semantic Web at his address at the first World Wide Web Conference in 1994. A rule would often only apply in that system, even if the database could be utilized in a number of other systems.
This is akin to blowing up the sidewalk outside your competitors real world brick and mortar, but others see it as all part of the search game. Because the police officer isn’t looking for you; the police officer is looking for the rule breaker.
Google’s latest Penguin and Panda algorithm updates hit, turning the online marketing world upside down.or maybe right side up. To avoid getting caught in the algorithm, here’s a few quick tips for the post-Penguin world of creating press releases:
In our world, being proactive means you can't chase an algorithm. As a general rule, this is a good illustration of those (SEO) needs: It’s not much of an over-statement to say that this book changed my life.
In Russia, for example, Yandex has the greatest market share while Baidu – the fifth most visited site in the world according to Alexa – is massively important in China. In certain markets local competitors rule the roost.
