Parity with AdWords in an Enhanced Campaign World? Bing Ads is critically important to the Performance Marketing world because it can help optimize results today, and most likely they could be a huge part of the performance marketing ecosystem...
Make the world a better place: Offer a scholarship. Of course, SEO proves to be the exception to this rule. Dear site owner or webmaster of http://www.example.com/, We received a request from a site owner to reconsider http://www.example.com/ for...
So, if the business owner and his team didn't build any of the spammy links, and a third party didn't either, then how in the world did the links get set up? Let's face it, this very well could be happening to thousands of unsuspecting companies...
It's written by someone who is obviously a damn fine link builder with real world experience, and that's the kind of thing we all need more of. Again, it's nice real-world stuff. One Link Building Book to Rule Them All?
Let's face [it], there is only one person in the world with the "highest IQ". It’s the Golden Rule that my momma taught me well. On a break, I caught up on local news and was hearing about some local tow truck companies volunteering their time to...
People want to do what they came for, to get info, perhaps buy, and go home – same as if they were in your real world store. Rule of thumb: if your users aren't going to use your nav on a regular basis once inside your site, don’t.
To put things into context, we are competing in a media world. This is an incredibly important rule and personally, it's a huge pet-peeve of mine when I see titles and descriptions ending in ". Following this rule will force you to summarize the...
Kids Rule the World, Just Ask Any One of the Brats Here is a news flash for many who may not grasp the notion of mobile, local search, citations, and why kids rule the world. Kids really do rule the world.
A whole world of video ads are available on YouTube, including retargeting people from YouTube. Savvy Shoppers Rule Well, let’s face it, it can be pretty exciting and exposes new possibilities, opportunities, and growth potential.
Users know that it has a true global presence, potentially linking them to other users all over the world. Facebook boasts more than 845 million active users and a 2011 comScore report revealed there were only seven countries worldwide in which...
The world is shrinking and with it the need to support content for more users means supporting more languages. The first rule of thumb is to make sure you present your pages so that the default language is clear, both to user’s and search engines.
Tim Berners-Lee first spoke of a Semantic Web at his address at the first World Wide Web Conference in 1994. A rule would often only apply in that system, even if the database could be utilized in a number of other systems.
This is akin to blowing up the sidewalk outside your competitors real world brick and mortar, but others see it as all part of the search game. Because the police officer isn’t looking for you; the police officer is looking for the rule breaker.
Google’s latest Penguin and Panda algorithm updates hit, turning the online marketing world upside down.or maybe right side up. To avoid getting caught in the algorithm, here’s a few quick tips for the post-Penguin world of creating press releases:
In our world, being proactive means you can't chase an algorithm. As a general rule, this is a good illustration of those (SEO) needs: It’s not much of an over-statement to say that this book changed my life.
In Russia, for example, Yandex has the greatest market share while Baidu – the fifth most visited site in the world according to Alexa – is massively important in China. In certain markets local competitors rule the roost.
Never Dine With SEOs – Or More Real World Optimization. A Lesson in Real World Optimization Now that is real world optimization. And just how do we optimize in the world of Pandas and Penguins? Follows the 80/20 rule percent of user activity is...
Responsive Design: One Site to Rule the World The world is going mobile and with that so are our websites. Your World It is time to create one site – one to rule them all. No matter your approach, the mobile landscape is a tricky, expansive space...
The problem with the world of linking is that we place too much time thinking externally. Follow this up with probably the second oldest rule of SEO: you should have an XML sitemap containing all URLs on the site.
Even the World Wide Web began as a one-to-many medium, in which site owners produced content for a mass audience, but frequently did little to interact with that audience directly. As a rule of thumb, one-to-many is best for generating awareness...
