SEO News

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  1. PPC Management Operations: The Ultimate Guide

    This is at the keyword level, and the rule of thumb is to flag anything below 1 percent CTR. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular...

  2. How to Find Free Images With Google's Advanced Image Search

    The general rule of thumb in the Internet world is that at least one image should be used to complement every blog post you create. There are several benefits to doing this, with the most important being to capture the attention of many more...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    The big red dots are where the thumb would be ‐ notice the calls-to-action are far too small, which forces customers to pinch and scroll before selecting the links in the email. Both built their emails in a way that were thumb-friendly, allowing...

  4. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    So a good rule of thumb is there should be clear and conspicuous disclosure. Advertorials have been popping up on websites with much greater frequency over the past year or two. Advertorials are essentially paid "content", whether articles or...

  5. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    A simple rule of thumb is that the more content that gets shared, liked, or commented on through Facebook, the greater the chances of discovery of that content through Graph Search. The potential for Facebook’s new Graph Search feature is huge.

  6. 5 Ways to Make Web Analytics Data More Insightful

    As a simple rule of thumb, try to attribute fair assumptions in revenue generation, cost savings, or visitor satisfaction back to the trends you observe. Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data...

  7. Proper SEO and the Robots.txt File

    The general rule of thumb is to make sure a robots.txt file exists at the root of your domain (e.g.domain.com/robots.txt). When it comes to SEO, most people understand that a website must have content, "search engine friendly" site architecture...