The big red dots are where the thumb would be ‐ notice the calls-to-action are far too small, which forces customers to pinch and scroll before selecting the links in the email. Both built their emails in a way that were thumb-friendly, allowing...
The first rule of thumb when you consciously start to build your personal brand is: you have to know what you want to be known for. Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc).
So a good rule of thumb is there should be clear and conspicuous disclosure. Advertorials have been popping up on websites with much greater frequency over the past year or two. Advertorials are essentially paid "content", whether articles or...
A rule of thumb: if your content isn't of a higher quality than the places you'd like to acquire a link, then don't try. Don't get me wrong, social media is a fantastic tool for marketing and can't be ignored (in fact, it deserves a lot of...
That juicy link that you are certain that you can slip by Google will stick out like a sore thumb to the trained eye and will only prolong the agony of a manual penalty. Watch for exceptions to the rule: After a manual review, I am able to...
Rule of thumb: if your users aren't going to use your nav on a regular basis once inside your site, don’t. You’ve just heard about the latest and greatest website technique. Everyone is doing it you should try it too!
A simple rule of thumb is that the more content that gets shared, liked, or commented on through Facebook, the greater the chances of discovery of that content through Graph Search. The potential for Facebook’s new Graph Search feature is huge.
The first rule of thumb is to make sure you present your pages so that the default language is clear, both to user’s and search engines. The world is shrinking and with it the need to support content for more users means supporting more languages.
Articles with a single anchored link to a website with low domain authority sticks out like a sore thumb. Small businesses may not like this rule, but they do need to respect it if they want to see increases in rankings.
As a simple rule of thumb, try to attribute fair assumptions in revenue generation, cost savings, or visitor satisfaction back to the trends you observe. Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data...
The basic rule of thumb here is the same as it was in elementary school: red ink is bad! Schema.org was created last year to create a common language between major search engines Google, Bing and Yahoo that identifies types of content given to...
A good rule of thumb is calculate the percentage of those who use wish lists or carts and come back to complete a transaction at a later date. How many? Many organizations only measure toward one goal.
As a rule of thumb keep your meta description tags under 200 characters. There is no rule that says you must have a minimum number of words on your page. A SEO site audit is a critical first step that SEOs must undertake to understand the state of...
The rule of thumb you can follow is this: the more visible the link is, the higher the weight it will pass. ”Internal Linking to Promote Keyword Cluster” explained the math of how strength passes internally between pages of a website and how it can...
The general rule of thumb is to make sure a robots.txt file exists at the root of your domain (e.g.domain.com/robots.txt). When it comes to SEO, most people understand that a website must have content, "search engine friendly" site architecture...
The rule of thumb for answering the one metric question is that your primary metric is what you need to deliver – your goal. Most marketing teams track and report on every possible customer interaction.
As a rule of thumb, anchor text links should not be randomly peppered all over the page at unless that anchor text is a persistent design feature of a site - such as site navigation (in which case it would not be random anyway).
Rule of thumb: use a keyword no more than three times on a page. This time the mayhem is called Penguin. As with all Google updates over the years, there have been winners and losers. Before we start panicking, we should remember that for Google to...
One simple rule of thumb applies when taking action: if it looks ridiculous, it's ridiculous. These websites aren't large enough to build their own ad serving platform, and don't have enough users to attract advertisers to it.
This is only a rule of thumb, not a definite “best practice” anymore. Want top search engine rankings? Just add meta tags and your website will magically rise to the top, right? Wrong. Meta tags are one piece in a large algorithmic puzzle that...
