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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Certainly there is much to learn from the likes of these modern content farms, but what basic tenets should rule your quality assurance process? If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    The "Current" budget below is based on last week's performance: However, as with most tools, there are hidden "gotchas," and the Opportunities tool is no exception to the rule. Google announced an enhancement to the Opportunities tab in AdWords in...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Channels in the Acquisition reports are rule-based groupings of the most-common sources of traffic, and include: Audience Data and Reporting will now make demographic data (age, gender, interests, etc.based on classifier Google has been working on...