This rule doesn't have to apply to free themes in the WordPress directory that have already satisfied the trust mentioned above – I am referring to themes available on the web in general. How can you identify trustworthy themes and plugins?
It would appear that the golden rule of mobile search is to ensure users are delivered to the content they are expecting to see when they enter the page, even if that means repurposing a desktop page or displaying the desktop page itself, rather...
Jenkins quickly went into his 2nd rule on how consumers read more emails on mobile. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?
He likes the “118 seconds” rule for how much time you have to give your elevator pitch. Best-selling author and marketer Jeffrey Hayzlett, former CMO of Kodak, kicked off SES Toronto today with a conversation about making business better and how...
The first rule of thumb when you consciously start to build your personal brand is: you have to know what you want to be known for. Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc).
So a good rule of thumb is there should be clear and conspicuous disclosure. Advertorials have been popping up on websites with much greater frequency over the past year or two. Advertorials are essentially paid "content", whether articles or...
As a general rule, we've stopped covering these lists as often the data can be misleading. It's now been one week since Google Penguin 2.0 went live. Google's Distinguished Engineer Matt Cutts promised the new generation of Penguin would go deeper...
The blog post explains this bid rule as "Automatically tries to get your ads to the top of the page, or onto the first page of search results. This type of bid rule compares directly to bid to position bid rules that are available in other paid...
Nor do I claim that Google is out to rule the world. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any...
For example, if a page falls below a certain threshold for the metrics that are most important to a business, CQM users can set a rule to de-index that page, or if the page isn’t live yet, it can be rejected.
Branwen adds that “every shutdown hurts its users to some degree, even if we - currently - can rule out the most devastating possible shutdowns, like Gmail. Before you get too cozy with a new Google product, you may want to mosey on over to Gwern...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other journalists that will re-write and re-reference your site in a different way. Press release marketing has come under a lot more scrutiny...
While this isn’t a hard and fast rule, and there are good arguments against it, the more you can isolate the test elements, the cleaner your test will be. The ability to test several ad variations at once is valuable to advertisers.
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
Facebook relaxed their cover images guidelines as of March 6, 2013, adding the 20 percent text rule but easing up on their restriction on a call to action or contact information on the image. Smart marketers have known the way to a fan's heart is...
Of course, SEO proves to be the exception to this rule. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools:
About 30 minutes into my analysis, I stopped and thought it might be better to first rule out all parties that worked on the website over the past year. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm...
Once the Wild West is tamed and everyone plays by the same playbook and rule book, the laws of business, community and life reassert themselves. You can still set up campaigns and ad groups without a lot of knowledge or skill.
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions rule. Essentially, YouTube is working to help advertisers better...
