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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Rule number one: make sure decision-makers are there. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better. The lessons are in no particular order, but include challenges from starting...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This tends to be more the exception than the rule for most companies, however. The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. Bidding on your brand terms can provide a lot of benefits...

  3. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Cutts said another good rule of thumb is to use the Internet Archive. Many people purchase a domain only to discover it's been seemingly permanently banned by Google for using black hat SEO tactics, then have to jump through hoops to prove it's all...