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  1. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Always Apply the 80/20 Rule No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Certainly there is much to learn from the likes of these modern content farms, but what basic tenets should rule your quality assurance process? Stop. What did you just click on? Look at the ridiculous headline for this column.

  3. PPC Management Operations: The Ultimate Guide

    This is at the keyword level, and the rule of thumb is to flag anything below 1 percent CTR. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    However, as with most tools, there are hidden "gotchas," and the Opportunities tool is no exception to the rule. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and...