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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  2. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Cutts said another good rule of thumb is to use the Internet Archive. Many people purchase a domain only to discover it's been seemingly permanently banned by Google for using black hat SEO tactics, then have to jump through hoops to prove it's all...