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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Cutts said another good rule of thumb is to use the Internet Archive. Many people purchase a domain only to discover it's been seemingly permanently banned by Google for using black hat SEO tactics, then have to jump through hoops to prove it's all...

  2. PPC Management Operations: The Ultimate Guide

    This is at the keyword level, and the rule of thumb is to flag anything below 1 percent CTR. When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car's engine, PPC management needs regular...

  3. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    However, as with most tools, there are hidden "gotchas," and the Opportunities tool is no exception to the rule. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and...