Frank Addante, CEO of The Rubicon Project, an AdMeld competitor, had previously been quoted as saying that this “acquisition and this type of business model is good for Google, but bad for publishers.
But others, such as Frank Addante, CEO of The Rubicon Project, disagree. As noted on paidContent, the antitrust case "will certainly allow plenty of time for Rubicon and others in the space time [sic] to try to pick off Admeld’s publisher customers...
The Rubicon has Been Crossed -Local Pages as Transaction Interface - Understanding Google Maps & Local Search Tron: Legacy Tie-ins Launch iAds for iPad, Yahoo Search & Virgin's Project Magazine by Jonathan Allen
Frank Addante, CEO of the Rubicon Project, told MediaPost that because "the platform spans multiple networks that makes it a formidable Google Ad Manager challenger". Rubicon is the next ad serving company to enter the free services arena, the...
Rubicon Project Launches: A Network of Ad Networks, TechCrunch For those of you in the 10 – 19 bucket: If the groundwork is ready for incorporating media mix into your paid search effort, then start assembling the data and getting the project onto...
Rubicon Project Launches: A Network of Ad Networks, TechCrunch Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
