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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Look out world, here comes Russian RTB. Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. Aegis Media's Director of Digital Communications, Andrey...

  2. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    By 2015, we estimate that at least one-fifth of all display advertising sales revenue in the United States, the United Kingdom, Germany, and France will be based on RTB transactions. Facebook is testing and will soon launch a service that allows...

  3. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    RTB, DSP, ATD, WTF: Finding Quality in a Sea of Solutions" -- Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media supply chain.