Further, it does not appear to allow advertisers to buy ads in real time using data, the way we do with RTB display today. In fact, beyond Google AdWords and Microsoft adCenter's mobile search ad offerings, I'm practically clueless.
Purchasing Display Media via DSP's and utilizing RTB can be similar to paid search from a tactical point of view: The rise of DSPs (demand-side platforms) and RTB (real-time bidding) have helped fuel this display growth.
RTB, DSP, ATD, WTF: Finding Quality in a Sea of Solutions" -- Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media supply chain.
It starts with the publishers and ad networks/exchanges supporting RTB, and enabling advertisers to take advantage of this real-time bidding opportunity. The ecosystem that supports this type of activity is called a real-time bidding environment...
The use of real-time bidding (RTB) to buy display advertising space and optimize display advertising campaigns, combined with search optimization, gives access to all cross channel metrics and future decision making.
Launched: Microsoft Advertising SDK for Windows Phone 7 Apps and RTB Exchange - Microsoft Advertising Blog Reports in adCenter will begin showing new information on conversion rates, revenue from conversions, advertising cost, visitor volume, and...
RTB -- Display Exposed Things are looking a lot better in the world of display, and this is mostly due to the advent of real-time bidding (RTB). RTB is the ability for the bidder to take a look at every single impression and to place a bid.
Then, I'd jog back to IAB's 1-Day Forum at attend RTB, DSP, WTF: Is Everyone a Media Trader? On Monday, I recommended that you wear your cross training shoes to Connected Marketing Week, which will be held from August 16 to 20, 2010.
