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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    You can set an RSS feed, email alerts, or even add a real-time widget to your website. For more information, see "Twitter Analytics: A Beginner's Guide". It can be particularly challenging when justifying the budget for social media marketing (SMM).

  2. Search Marketing Integration Starts With Your Sales Team

    Your new sales team should be well informed with industry and competitive updates by attending conferences, tradeshows, subscribing to RSS feeds, and engaging with your community. Even if your sales reps can’t produce content for you, they should...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Tip: A Google Feedburner link works well for RSS. RSS, email newsletters, podcasts, and mobile apps provide direct options for users to get your latest blog updates. It tracks numerous real-time and periodic social engagement statistics (e.g.links...

  4. Q&A with Jason Calacanis, Founder & CEO, Mahalo.com

    It's the new IRC, POP, RSS, XML, Jabber, or pick your format – and it's proprietary, but open. Sure, the quality has gone down over the years due to neglect from a funding standpoint, but the mission is still there: to guide people.