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  1. Online Newsrooms Content Marketing Checklist: ‘Tis the Season & the Future

    RSS Feeds: Today’s searchers are savvy. Editors, searchers, and search engines love this stuff, especially when optimized with keywords! Think Google Images search results! That’s why optimizing your company’s online newsroom is a smart move for...

  2. Search Engine Watch Redesign Breaks Records

    Rather than following columns, the first step was to make it easier to follow an author or a topic via RSS feeds. With that in mind we set out to think of the site architecture in terms of structured data feeds that could be woven together in an...

  3. Conference Agenda Posted for SES London 2011

    What happens if you syndicate content through RSS and feeds? Search engines provide guidelines to protect their algorithms and the integrity of their results. Who are the major search engines and how can you best optimize them to gain "natural" or...

  4. Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles

    Michel Leconte, CEO, SEO Samba, on RSS feeds and blog optimization at SES New York 2009 Rebecca Lieb, eConsultancy, interviewed Michel Leconte, SEO Samba, about the value of integrating twitter into your analytics measurements to get more value out...

  5. Twitter and Local Search: A Status Update

    There are already claims, for instance, that Twitter will kill RSS. What about many other Twitter applications that claim to disintermediate traditional search with real-time conversation feeds? This has taken form in Twitter's own search box (now...

  6. Social Media Marketing 101, Part 2

    To start the conversation mining process, you should subscribe to RSS feeds of news alerts related to your company and brands on Google News, as well as saved searches on Technorati. Where possible, subscribe to RSS feeds from these sites, so that...

    Published
  7. Would You Endorse this Web Site?

    These links can be news articles referring to the site, scrapers of quality "nofollow" sites such as Wikipedia, links from press release circulation and links from sites monitoring RSS feeds. Authoritative sites include trusted news sites, .edu...

  8. Social Media Marketing in an Enterprise Environment

    Be sure to make RSS feeds available, not only for one particular author, but the entire blog. Facebook doesn't allow profiles to be indexed by search engines, which will have no value within the organic search results.

  9. Google Sitelinks - The Good, the Bad, and the Ugly

    The eight blue links (Forums, Search Marketing 101, Stats, Blog, Subscribe to RSS Feeds, Links (Search Engine Watch), Experts, Subscribe) below the description and URL information are an example of good sitelinks.