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  1. Search Marketing Integration Starts With Your Sales Team

    Your new sales team should be well informed with industry and competitive updates by attending conferences, tradeshows, subscribing to RSS feeds, and engaging with your community. Even if your sales reps can’t produce content for you, they should...

  2. Search and the Law: Attorney Deborah Wilcox

    Another issue that I think is involved is content-related, where people are sending out their RSS feeds with links and optimized as such, and other people are taking that content and stripping out the links, and putting their own links in.