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  1. Integrating Owned, Earned & Paid Media For Better SEO

    The website, blog/RSS feeds, social media profiles, updates, mobile apps, guest blogs, etc. For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search...

  2. Search Marketing Integration Starts With Your Sales Team

    Your new sales team should be well informed with industry and competitive updates by attending conferences, tradeshows, subscribing to RSS feeds, and engaging with your community. If this is the case within your organization, your sales reps should...

  3. 2 Handy Twitter Apps for Marketers: ThinkUp and SocialBro

    Kiss those days trying to duct tape a Twitter backup solution together (with RSS feeds, autoposting to blogs, email digests, etc.goodbye! How often have you tweeted a link or said something you thought was really pithy and gone back to try to find it?

  4. Do You Know Where Your Audience Is?

    Spectators: These people have RSS feeds, read reviews, and lurk in forums to get advice and tips. Creators: These people create blogs, forums, Web sites, Wikipedia articles, etc. Critics: These people comment on blogs, do reviews on sites like...

  5. Social Media Marketing 101, Part 2

    To start the conversation mining process, you should subscribe to RSS feeds of news alerts related to your company and brands on Google News, as well as saved searches on Technorati. Where possible, subscribe to RSS feeds from these sites, so that...

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