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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    While the platform looks like another social analytics platform, it actually started life as an RSS dashboard and that functionality is still available. One of the best ways to do this is via an RSS aggregator such as Netvibes, which I use...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    The website, blog/RSS feeds, social media profiles, updates, mobile apps, guest blogs, etc. For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search...

  3. Google Webmaster Tools Adds 90 Days of Search Query Data, Drops 3 Features

    The Subscriber stats feature, which reports the number of subscribers to a site's RSS or Aton Feeds, will no longer be accessible via Webmaster Tools. Google has announced that you can now see up to 90 days of historical data in your Webmaster...