Honda’s agency, RPA, Santa Monica, CA, cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. And then RPA challenged true fans to see how many they could find and tweet about them using #dayoff.
Past winners include AvenueA/Razorfish and RPA. Do you want to hear search engine strategies from four of the best search marketing campaigns from 2007? Yahoo hosts the 3rd Annual Yahoo! Searchlight Award showcase on February 12th in New York City.
Last year's winner, RPA Interactive's "Honda Element: A Different Animal" campaign, defeated three other finalists. Yahoo's second annual Searchlight Awards show rewarding creativity and innovation in search will be held next week in New York.
Honda has mounted a clever user-generated content campaign (from RPA) for the newly redesigned CR-V. Pontiac had a much celebrated TV ad in which the viewer was invited to “Google” its then-new Solstice convertible, but an ad for Mazda came up...
If the information is correct and RPA is handling the new "Crave" campaign online, my question remains: why aren't they buying a word so central to the campaign? Postscript: I was informed by AdWeek that RPA is Honda's general interactive agency.
RPA Awarded By Both Google Today's search podcast covers Google buying a chunk of AOL; Google selling a chunk of itself to raise more money; Google selling chunks of its maps to advertisers; Google Health perhaps coming to declare you are too...
AdWeek reports that ad agency, RPA, has been awarded awards from both Google and Yahoo for paid search innovation early this month. RPA's ability to leverage the entire Google network helped them creatively manage the innovated Honda and Pioneer...
Attendees voted on the presentations, and the first Search Light award went to RPA Interactive for "Honda Element: A Different Animal. =================== In This Issue =================== SES Everywhere Outside The US Next!
Attendees voted on the presentations, and the first Search Light award went to RPA Interactive for "Honda Element: A Different Animal. SES Everywhere Outside The US Next! Goodbye Gary; Hello Barry! Top Stories + More From The Search Engine Watch...
Attendees voted on the presentations, and the first Search Light award went to RPA Interactive for "Honda Element: A Different Animal. Yahoo Search Marketing sponsored its first, invitation-only "Search Light" Awards event in New York, featuring...
