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  1. How to Use Google Analytics Site Search Reports

    This report has two rows of data, one for visits with site search and one for visits which did not include the use of the search functionality. If your website has a search bar, you need to ensure you’re making the most of this valuable report in...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Then fill in the rows with the companies on your list, starting with your company at the top to help you compare.Remember to fill out the rows for both categories of ads – branded and non-branded. Let’s face it, not only is PPC getting more...

  3. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    You copy this formula down to all of the rows in the pivot table. Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills" for digital marketers. You must know how to use these two essentials in...

  4. Google Analytics Language Report: What You Can Learn About Your Visitors

    To get around having many rows for the same language, you may wish to group the various version of a language together so that you can analyze all English readers in one go. This Google Analytics Language report is beneficial for understanding your...

  5. Google Images Easter Egg: Search 'Atari Breakout' to Play Image Breakout Game

    Head to Google Images and type "Atari breakout" to fire up "Image Breakout" and start destroying rows of images by bouncing a ball into them. The rules are pretty simple: there are five rows (sometimes only four) to destroy (blue, green, yellow...