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  1. Challenges Creating Compelling SEO Content in the Enterprise

    What usually happens is … A senior executive signs a contract with a SEO agency and hands off steerage to a VP of marketing or sometimes IT. The SEO in-house manager will work with the organization’s personnel and other third-party agencies for...

  2. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    Search Agency Update: Industry People CTR in Ranking Algorithm; Golden Sporks By Danny Goodwin However, there is one industry that is pleading for candidates, SEM (Search Engine Marketing)! Starting Monday, Microsoft adCenter will begin powering...

  3. More Killer Keyword Techniques: Personas and Buckets

    At our agency we use Excel to build out keyword lists. A caveat: in this installment I'll be describing the keyword list creation process -- which relates to ad campaigns going to the search network. Roger, the boomer, wants a twelve-string guitar...