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  1. Last-Minute SEO - Here Come the Holidays!

    Year-Round Visibility Plan. Do you have a year-round visibility plan you can just tweak for changes in seasonal search terms? Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    A recent fare glitch gave some United Airlines consumers round-trip tickets for very cheap. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Send these users to your web page and ask them what they think about it as it relates to the types of questions and tasks identified in the first round of testing. Then send them to some of the competitor websites that users identified in round one...

  4. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    Don swiveled round, head cradling his phone. Seventy-two years. That's how long the popular daytime soap opera, "Guiding Light" aired. What's amazing about this show isn't the fact that it is the longest running television drama in history, nor is...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    Mistakes get round yellow sad faces, but you still have to get the answer right before progressing to the next problem. In 2011, my family and I spent a year in a remote region of South Africa. My children homeschooled and I was nervous about being...