SEO News

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  1. Matt Cutts Extends Leave From Google Into 2015

    Duane Forrester, the senior product manager responsible for webmaster outreach, was let go in the latest round of Microsoft layoffs. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014.

  2. Last-Minute SEO - Here Come the Holidays!

    Year-Round Visibility Plan. Do you have a year-round visibility plan you can just tweak for changes in seasonal search terms? Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    A recent fare glitch gave some United Airlines consumers round-trip tickets for very cheap. But there is hope for all of us. Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Send these users to your web page and ask them what they think about it as it relates to the types of questions and tasks identified in the first round of testing. Then send them to some of the competitor websites that users identified in round one...

  5. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    Don swiveled round, head cradling his phone. Seventy-two years. That's how long the popular daytime soap opera, "Guiding Light" aired. What's amazing about this show isn't the fact that it is the longest running television drama in history, nor is...