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Rotation

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  1. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The New Year's ad variation went into 50/50 rotation with each ad group's previous best-converting ad. PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose...

  2. How to Turn Data & Creativity Into Great Content in 3 Steps

    Do this in a rotation format to ensure your writers don't get jaded. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big data. Yet we're also supposed to create creative, engaging content that...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    But it gets you in the rotation. Oftentimes you have to up your bids to the point of, we've done it for some clients where we put $6 or $7 bids just to get to the rotation for Google. Google Shopping's move to a paid shopping channel has generated...