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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  2. Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports

    They found that while Bing Ads search costs rose by 58% in 2012 Q2 compared to 2013 Q2, the ROI remained stable. Multiple pay-per-click (PPC) studies have been released covering the second quarter of 2013 and it paints a positive picture on the...

  3. Top 10 Most Significant Search & Social Marketing Stories of 2011

    There have been countless theories as to why Digg failed, from the unpopular changes made to the UI, Digg’s attempt at democratizing the front page by limiting power users’ influence, to its founder, Kevin Rose resigning… The reality is these all...