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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  3. Top 10 Most Significant Search & Social Marketing Stories of 2011

    There have been countless theories as to why Digg failed, from the unpopular changes made to the UI, Digg’s attempt at democratizing the front page by limiting power users’ influence, to its founder, Kevin Rose resigning… The reality is these all...