UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
Time spent on pages rose 153 percent. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have...
We know where we want to rank so we look at those keyword areas to assess successful rankings and how they may have rose to the top. We've come to a crossroads in the world of SEO over the past year or so.
The keyword "pope twitter" boasts almost 2.7 billion results, which rose from a lesser 69.7 million results at the end of February, leading to the confirmation that since the Argentian Cardinal Jorge Bergoglio became pope, Internet dialogue...
Forty-five percent of mobile searches were conducted to help make a decision, and that proportion rose to two-thirds when people were in a store. Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the...
The second relevant aspect of Google psychology is this: Google understands it rose to prominence out of nowhere really quickly, based on a slight edge. Just as their rose to dominance based on a slight edge, lots of people are out there trying to...
Rankings rose, traffic increased, and everyone was happy. When I first begin speaking with companies that have been impacted, my goal is to quickly identify exactly what happened over time, so I can begin the process of identifying why the strike...
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S.and about $5 billion in revenue.
Immediately after the announcement, Facebook stock rose 8 percent in after-hours trading, bringing hope to Facebook fan boys. Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights from search, social...
Here is an interesting set of statistics: Of the clients we worked with last year that produced more than four new content marketing assets on their website per month, their organic search traffic rose an average of 58 percent year over year.
Sixty-one percent of adults under 30 reported that they used a social networking site at least once on a typical day while daily usage among Internet users aged between 50-64 rose sharply, from 20 percent in 2010 to 32 percent last year.
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv projects that online video ad spending will continue to grow by another 20 percent in 2013.
LinkedIn rose to popularity as a job finding network, though as Agent-cy CEO Jasmine Sandler pointed out in her pre-keynote workshop this morning, it has evolved into a sophisticated marketing tool for B2B companies.
Ignoring the sales, revenues rose to $1.09 billion up from $1.07 billion during the same period last year. Recently appointed Yahoo CEO Marissa Mayer has promised to make technology innovation the center of the company's future during Yahoo's third...
Google’s impression volume rose 19 percent YoY, with clicks up 11 percent. Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid search investment...
Immediately after the announcement, Facebook stock rose 8 percent in after-hours trading. Facebook reported $1.26 billion in revenue for Q3 2012 in their second earnings call as a public company. Investors seemed pleased despite Facebook’s $59...
In the United States, they report, CPMs rose 40.5 percent while CTRs rose 61.1 percent. Two reports out just ahead of Facebook’s Q3 2012 earnings call paint a picture of plummeting CPCs for ads on the social network.
Google's market valuation rose 1 percent to $761.78 at the close of the stock market in New York on Monday, showing a market capitalization of approximately $249.9 billion, according to Bloomberg. Google has surpassed Microsoft, becoming the world...
Between July 2011 and July 2012, Pinterest’s market share rose: percent in North America percent in Hong Kong percent in the UK percent in Australia percent in New Zealand Pinterest and Instagram have taken over in the race among niche social...
On Facebook, the average number of Likes per company Page rose 275 percent, to 152,646. Global Fortune 100 companies were mentioned a total of 10,400,132 times online during a month-long period, with most of those mentions happening on Twitter.
