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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    The most common integrations in the search results were videos, which rose 7 percent over 2013. Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    All three of them rose up through the ranks in the ads organization, although Kamangar also worked on products like Gmail and Docs. Susan Wojcicki will replace Salar Kamangar as the head of YouTube. Wojcicki joined Google in 1999 as employee number...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  5. Google: 25,000 Government Requests for Data in First Half of 2013

    Data released by Google as part of its twice-yearly transparency report shows that requests rose from 21,389 to 25,879 between the second half of 2012 and the first half of 2013. While the number of requests rose Google said the number of times it...

  6. The Synergy & Benefits of Optimizing Content as You Write

    Time spent on pages rose 153 percent. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have...