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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  2. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    In it's simplest form, it's a great way to see trends in what Google is recommending people search for based on your keyword root. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  5. Using the DMAIC Process for SEO Projects

    The root cause has to be proven by the data first. With these root cause analysis tools and a process map, you should be able to find the root cause with all of the data that you have collected. During this phase, you should bring your team...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Search engine spiders only have a certain amount of...

  7. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    If you don't target the root of the problem, you have little chance of recovering. After running the report, exporting the data to Excel, and reviewing the various URLs with the biggest drop, you might find some interesting things.