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Root Cause Analysis

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  1. SEO Website Audits: Everything You Need to Know Part II

    The role of the auditor is not some simple interpreter of tool data analysis, but one of forensic specialist looking to find the root cause of what a data point means and how to act on that data. The question is, does the auditor write most of the...

  2. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Forget about the rollout, the dates, realistic recovery percentages, etc.let’s talk about the root causes of a Panda hit. Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as...

  4. Using the DMAIC Process for SEO Projects

    There are a variety of different root cause analysis methods that you can look into including 5 Whys, Brainstorming and Fishbone/Ishawaka Diagram. With these root cause analysis tools and a process map, you should be able to find the root cause...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Hunting Down the Root Cause of Unnatural Links About 30 minutes into my analysis, I stopped and thought it might be better to first rule out all parties that worked on the website over the past year. Link Analysis – The Infiltration of Bad Links

  6. Conflicting PPC Trends: What They Mean & How to Fix Them

    It takes experience to recognize anomalies such as these and expert knowledge to decipher exactly the root cause – and take the appropriate action. Below is a list of some conflicting statistics, as well as their root causes.

  7. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    In that case, you would need to dig deeper in order to discover the root cause of the dissatisfaction. It’s also common that advertisers don’t realize this dependence from their analysis of the PPC dashboard, and therefore chase feedback loops that...

  8. Machines In Translation: Do MT Engineers Dream of Selectric Sheep? Part 2

    I'd build a quality control system next, then do a root-cause analysis (RCA) and depending on the findings would fill in the gaps with the appropriate skill sets," he wrote. Some tools used in RCA might include the "5 Whys," Pareto analysis...