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Root Cause

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  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Forget about the rollout, the dates, realistic recovery percentages, etc.let’s talk about the root causes of a Panda hit. I’ve seen Panda target duplicate content, thin content, low-quality affiliate content, technical problems that cause content...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Another name for this process is root cause analysis (RCA). The root cause analysis process tries to find the source of an issue, as...

  3. Using the DMAIC Process for SEO Projects

    It's up to the project leader and the team to root cause the problem and prioritize improvement projects. The root cause has to be proven by the data first. There are a variety of different root cause analysis methods that you can look into...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Keep it Old School: Old domains are better than new...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Hunting Down the Root Cause of Unnatural Links I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a Penguin hit, their emails can be hard to...

  6. Conflicting PPC Trends: What They Mean & How to Fix Them

    It takes experience to recognize anomalies such as these and expert knowledge to decipher exactly the root cause – and take the appropriate action. Below is a list of some conflicting statistics, as well as their root causes.

  7. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Start working on solutions: After you have spotted a problem and you have determined the root cause, then you need to set a plan to fix the situation. These circumstances may cause you to make reactionary changes to your PPC account which can...