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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  2. SEO vs. SEM Timelines: A Medical Analogy

    He or she will likely prescribe the pain meds for instant relief and put you on a regimen of antibiotics to address the root of the problem. Most business owners don't understand how SEO works and, quite frankly, could care less.

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Recently, we were pushing to solve an account issue which led us down the path of RCA (root cause analysis). Initially, we started with elements within our direct control, the AdWords account, but as we pushed to find the root cause of the problem...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  5. Using the DMAIC Process for SEO Projects

    It's up to the project leader and the team to root cause the problem and prioritize improvement projects. The root cause has to be proven by the data first. There are a variety of different root cause analysis methods that you can look into...