SEO News


  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Rome wasn't built in a day and a great content marketing strategy can't be developed overnight. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Unlike historic marketplaces like Rome and Main Street, where customers have historically traveled to a static marketplace, today's customer is more transient than ever, forcing brands to meet customers wherever they are.

  3. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Even Dennis Rodman was hoping to brush shoulders with the pope during his brief stint in Rome. As of right now, is bidding on various keywords of and relating to the pope such as "pope hats", "roman pontiff", "pope benedicts health...

  4. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    When I type in a query, such as “friends who have been to Rome, Italy,” Graph Search traverses all of my relationships and those of my friends to find people who have visited Rome. The potential for Facebook’s new Graph Search feature is huge.

  5. How to Make SEO Part of Your Company’s DNA

    Rome Wasn't Built in a Day It's not a one shot deal. It takes time, repetition, patience – and even empathy. In today's digital world, most companies get a huge amount of their traffic (and subsequently business) from search engines, especially...

  6. Universal Search: The (War) Elephant in the Room

    In 218 B.C.the Carthaginian military commander Hannibal, entrenched in the Second Punic War between Rome and Carthage, trekked across the Alps into northern Italy in, perhaps, the most brutal military maneuver of the time.

  7. We May Not Want Standards But FTC May Give Us Some

    For example, a user who types ‘Italy vacation' into the Google search box might see ads about Tuscany or affordable flights to Rome. The standards debate may be in full swing in our industry - but the decisions may be soon taken out of our hands if...

  8. Lotus Alumni Are Impacting Search

    It tells the legendary saga of Aeneas, who wandered to Carthage after the sack of Troy before going on to found Rome. My odyssey was triggered by a comment from Jim Manzi, the former chairman, president and CEO of Lotus Development Corporation, who...