One bit of good news for retailers: CPCs, CTRs, and conversion rates are pretty inline across devices. New connected devices are rolling out every day and the implications to paid search marketing are more critical than ever.
And these content creators have built a broad spectrum of channels that have made YouTube into a news, education, and entertainment destination that 1 billion people around the world visit monthly. We'll be rolling paid channels out more broadly in...
In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Jump on Trends: As news broke, became available, or was leaked, we were on it. We designed a publication calendar for a few pieces of core content, and then set hooks in place to monitor the news and content outlets where our topics were likely to...
But not just to learn about trends and news (although there is definitely that as well). As a shameless plug, my article "10 Old SEO Methods You Need to Stop" ended up being among them and I proudly Tweeted and bothered my co-workers with the news...
It's news, but it's not big news for a site like Rolling Stone. Rolling Stone is a site that is mainly concerned with celebrity, yet a post on war gets much more attention in the same month that posts went up with big news about big celebrities.
Twitter is a relationship builder, loyalty program, PR/news channel and customer service venue all in one, for socially savvy brands. Yet IBM also shared, "This year's holiday shopper was hungry for great deals and retailers didn't disappoint...
The good news is, it’s not as technical as you might think, and there is a way to get started for free. Now that you’ve got the ball rolling, don’t stop. Really important. It’s the single most neglected discipline (just ahead of user experience...
A new automatic updating service from Foursquare lets businesses target repeat customers with news, specials, and deals. The new function will begin rolling out this week. Foursquare Local Updates let merchants send text, photos, and specials to...
Google is first rolling this out with their remarketing ads, which is good news for users who find those ads a little creepy. For customers who no longer want to see a certain display ad, [x] marks the spot.
Other news from Google I/O included the unveiling of Android 4.1 Jelly Bean, a preview of the Nexus 7 tablet, and the launch of a media streamer called Nexus Q. After a few productive weeks in platform preview, we're rolling out +1 recommendations...
The firm is rolling out the feature with media partners including The Wall Street Journal, MSNBC's Breaking News, The New York Times, and Time. When you expand a Tweet linking to a news article…you can see a preview with the headline, the...
These properties include the Yahoo Front Page, News, OMG, and Shine. Yahoo will be rolling out dual stack IPv4 / IPv6 support for its CDN and will also be adding support across many of its web properties on launch day, according to Fesler.
Three updates relate to Google's Freshness update, including how Google ranks and interprets new content, such as breaking news. Google is now showing sub-sitelinks instead of a snippet; introducing a “minimum score” for sitelinks; refreshing its...
Three new features are coming to Google News in the U.S. Google is increasing the size of images on its main page, adding a new Realtime Coverage page, and adding Google+ discussions about news stories, the company announced.
The deals will be distributed to an advertiser's likes/fans in the news feed on the social site. When a Facebook user claims an Offer, his or her friends will see an ad in their news feed. Facebook is rolling out its Offers marketing platform to...
It was the sound of thousands of AdWords account managers doing a massive *facepalm* over the news that Google was changing, in the most idiotic way possible, something that has been fundamental to AdWords accounts since Day 1: Google Ad Rotation.
They suspected that thanks to social media and 24-hour rolling news, fame today would be far more fleeting. The researchers, led by Alex Fabrikant of Google Research, alighted upon a pair of measurements: the likelihood a reader might read a news...
The Offers will be distributed to advertiser's likes/fans in the news feed on the social site. When a deal is claimed by a Facebook user, his or her friends will see an ad in their news feed. In other Facebook news, the social network has made its...
When a deal is claimed by a Facebook user, his or her friends will see an ad in their news feed. From there, they will show up in users' news feeds if they have liked the brand, as well as in the news feeds of their Facebook friends.
