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Role Play

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  1. Do Weak Links Reveal Powerful Opportunities?

    Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can play an important role in search engine optimization. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    You may also need a full-time "tag manager" role. It was not only the macro media mix modeling that would come into play here. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel...

  3. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Advertising is a fundamental component of most mobile marketing campaigns, from just...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services...