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  1. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Advertising is a fundamental component of most mobile marketing campaigns, from just...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    However, I fully expect this testing to expand and for video to play a bigger role in Facebook ads in 2014. As the greater world of social media continues to grow and more networks take root in 2014, expect your role as an advertiser to only become...