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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    However, I fully expect this testing to expand and for video to play a bigger role in Facebook ads in 2014. As the greater world of social media continues to grow and more networks take root in 2014, expect your role as an advertiser to only become...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    In this way, they very much play the same role as other content; that of helping buyers identify challenges and scope solutions to those challenges. When we think about the role the former plays in the enterprise buyer's journey, events "are a...

  5. The Actual Impact of PPC on Sales [Case Study]

    Seasonality could also play a role. Let’s face it – this is not an easy space to play in for any ecommerce advertiser. Everyone knows that PPC helps to increase sales. After all, PPC almost always drives incremental traffic to a website and some of...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    As marketers, our goal is to make an impact at each touchpoint in that process, so it’s crucial to understand location and role of each ad or keyword and how they relate to one another. For instance, you may find that some of your Facebook ads are...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author Rank. Social Media Plays an Increasingly Visible Role Companies with existing content strategies will need to...