SEO News

Role Play

RSS
  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    You may also need a full-time "tag manager" role. It was not only the macro media mix modeling that would come into play here. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel...

  2. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. Advertising is a fundamental component of most mobile marketing campaigns, from just...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Videos Play a Pivotal Role in Decision-Making During All Stages of the Customer Experience From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies...