Or, when Paul Eichen of Rokenbok Toy Company noticed that specialty toy shops were shuttering their doors in 2009, he started looking for a new way to introduce customers to his construction toy sets.
For example, Rokenbok used YouTube’s TrueView video ads to promote holiday bundles last year. YouTube was the number one source of traffic to the toy company’s website, and 50 percent of Rokenbok’s customers come from YouTube.
Four months ago, ReelSEO shared the story of how the Rokenbok Toy Company was using YouTube to transform into an online business. The Advertiser Playbook also mentions several YouTube success stories, including the Orabrush, Rokenbok, and GoPro...
