SEO News

Roi Social Media Strategy

  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Many search marketers have learned the value of reporting on KPIs such as return on investment (ROI) or return on advertising spend (ROAS) to understand the profitability of their campaigns. Testing needs to become an integrated part of the paid...

  2. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. Listing management is the required foundation for a local strategy. You should be adopting a multi-location strategy across an extensive network of mobile apps and...

  3. Native Advertising for Small Business: The Missing Link?

    Small businesses are confused about marketing return on investment (ROI). If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. Small business doesn’t have a strategy in place.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  5. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. In the end you will spend less and gain measurable and sustainable ROI.

  6. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  7. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a meaningful ROI if it's properly planned and implemented. You can get ROI right away if you get a very simple persona profile.

  8. 4 Critical Elements of a Successful Content Marketing Team

    This improves the likelihood of positive ROI, and ensures efforts remain focused on the most important business goals. Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand...