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  1. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Social Media Within A B2B Context from BrightEdge Technologies Keynote - The Rise of Earned Media - Abe Thomas, GM, Microsoft from BrightEdge Technologies More than 600 senior marketers, 42 speakers, and search and social titans from Google...

  2. The Synergy & Benefits of Optimizing Content as You Write

    BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...

  3. Big Data: An Introduction for Search Marketers

    For example, there is now an array of search marketing analytics providers ranging from SEOmoz to Rio SEO to BrightEdge and Conductor. The ROI calculation is simpler – if you're getting more of the result you wanted, you pay for that lift.