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  1. Why Social Media Listening is Important for Brands

    These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. Are you missing out on opportunities to increase sales and...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Much like the others, PinLeague allows you to track your growth over time, measure ROI, and track competitors. By understanding how to track your Pinterest marketing efforts with Analytics, you can determine your ROI and adequate resources to...

  3. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back to ROI. When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    One of the most effective ways to optimize ROI from social media marketing efforts is to establish and cultivate relationships on social media, and then lure them to home: the website. Social media has become a vital aspect of an integrated...

  5. Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]

    Is this a metric that shows Facebook marketing isn't effective, or is it really to do with the fact marketers aren't properly tracking those Facebook efforts into ROI? Social Media Examiner has released the 2013 Social Media Marketing Industry Report.

  6. Google Penguin 2013: How to Evolve Link Building into Real SEO

    And this is where the contradictions emerge in SEO, which has demonstrated extremely high ROI compared to other marketing channels. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for...

  7. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It provides the ROI justification on paper, but it's not the primary purpose. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an impressive dossier, even when we're extremely cautious...

  8. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Finally, developing a set of metrics and benchmarks that...