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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Many search marketers have learned the value of reporting on KPIs such as return on investment (ROI) or return on advertising spend (ROAS) to understand the profitability of their campaigns. By nature, social media marketers have prioritized high...

  2. Writing Your Way to the Top of Search and Social Results

    Today’s smart brands are putting their money where the return on investment (ROI) is, investing in the growth and development of real authors.brings a new set of standards, the art of producing real, genuine, authentic, and high-quality content...

  3. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. Location pages should be created with links to social media and review sites. Here, you want to cleanse your data and ensure that it is consistently distributed to the...

  4. Native Advertising for Small Business: The Missing Link?

    If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. Small businesses are confused about marketing return on investment (ROI). Promoted social media posts are one type of native advertising...

  5. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? I want ROI (more money back than I pay in). Once you have developed a list of targeted keywords...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Making it a point to make someone’s day or acknowledgement can have a priceless ROI. Search results beware and be aware, customer service is part two of the social media revolution. Put some scripted processes in place for your customer service...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  8. Last-Minute SEO - Here Come the Holidays!

    In the end you will spend less and gain measurable and sustainable ROI. Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity.

  9. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  10. Why You Need to Own Your Data & Digital Assets

    ROI is more accurately calculated and reported when you have the whole, big picture. After all, it takes much more than the "Dashboard" report to understand how effectively a website, social media, email, and SEO are contributing to the visibility...