Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. When they are doing their job correctly, SEOs are dedicated to driving measurable ROI.
The Benchmark Edition is used to effectively measure a brand's social video footprint against its competitors, while the Campaign Edition provides real-time insight into a specific campaign's performance and ROI.
Brands that have a clearly defined social persona will see higher engagement and a more loyal community, resulting in higher ROI. Today, fans are given almost 24-hour access to some of their favorite actresses and musicians from their social media...
A recent report published by the Wildfire Google Team – The Road to ROI: Building Strategy for Social Marketing Success speaks to how to influence the conversation without trying to control it. Does the saying "There's no such thing as bad...
Automate SEO intelligence integrated into your CMS to boost search traffic, revenue, and ROI. Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in...
Ecommerce businesses are focused on the sale, and spend much of their time thinking in terms of measurable ROI and how to better sell a product on their website. Social Media It could be anything from comparison tools, to buying guides to social...
Leveraging insights from social listening for ROI – #SESNY – Brafton A to Z Tips for Improved B2B Digital Marketing ROI #SESNY – TopRank Online Marketing Blog How your content writers fuel your B2B social media results – #SESNY – Brafton
Faced with the realization that SEO has the strongest ROI, small business marketers often come to the conclusion that they just need to do SEO faster. But long term, PPC is expensive and estimating PPC ROI is difficult.
So, measuring performance can be as easy as subtracting the revenue generated by doing “nothing” from the revenue generated to determine ROI of SEO. Demonstrating ROI is an imperative when it comes to organic search.
CL: ROI is very important, unfortunately for most organic efforts it is also very difficult to determine. The more you understand ROI, the better you can calculate your future in business. DT: I think it's extremely important to determine the ROI...
Social Media Meet ROI: The Secrets to Driving Social Commerce Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your target...
The following sessions are breaking out of this mold by featuring advertising hot topics you will either want to dive into to discover for the first time, or to discover tactics that can improve your ROI.
JT: It can be hard to sell it in as a specific service as clients or management will be asking for a ROI and will want to set a key metric against it. Erin Everhart is the director of web and social media marketing at 352 Media Group and a...
Training is a process that follows easily once people are actually interested in what you are talking about, along with the ROI you can bring them. In many of these cases you may be able to leverage existing in-country relationships already...
Take a look at Angie Schottmuller’s post for great insights about how to set up goals to measure your social media ROI. There’s no doubt that almost every business is (or at least trying to be) active on social media.
If that content is valuable and informative, only then does it have the potential to be shared further, go viral, and reap the targeted return on investment (ROI). Neglecting core SEO tasks may result in losing out on the long-term benefits that...
A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability. Drilling down the long list of best practices of building a better website covered by Murtagh in her book, highlighted are some of...
In the same VentureBeat article, Sarah Carter, GM of Social Business at Actiance, is quoting as saying that "if a business is able to effectively market to its audience on this channel, using content that is visual, relevant and spoken in an...
And microdata is pretty easy to implement, so it’s a high ROI output with minimal input that goes a long way to building more value for your documents. Embed Videos and Other Rich Media User reviews instill trust and social proof for a product or...
Content marketing efforts are typically held to ROI metrics – this is “weaponized content” that is supposed to generate traffic, sales, or engagement – so let’s begin with the ends in mind and map out the best possible content marketing framework.
