Shuman Ghosemajumder, a well-known Google employee in the analytics area, has previously challenged the validity of Click Forensics' numbers in a personal blog. But Shuman admits higher numbers when he states the numbers are inflated by 40 percent.
From Google's Shuman Ghosemajumder: Yahoo is deeply committed to fighting click fraud, because our business is built on the high ROI we deliver to our advertisers. Preliminary data from a study of click fraud by Fair Isaac Corp (FIC) shows that, in...
The differences, as attested to by both Shuman Ghosemajumder, business product manager for trust and safety at Google, and Reggie Davis, VP of marketplace quality for Yahoo Search Marketing, was that each search engine's legal department has...
In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google's Shuman Ghosemajumder. The number of invalid clicks that are found through these...
Google Refutes Click Fraud Numbers, Once AgainIn response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two-part post on his personal blog. Analytics & ROI
Google Refutes Click Fraud Numbers, Once AgainIn response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two-part post on his personal blog. Analytics & ROI
Google Refutes Click Fraud Numbers, Once AgainIn response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two-part post on his personal blog. Make ROI Your New Year's ResolutionSearch...
Please note that these statements from Shuman Ghosemajumder, who heads the click quality team at Google, were not all given directly in response to each statement in the manifesto, but pulled from different parts of our conversation.
Each search engine had developed a team of engineers to address click fraud and invalid clicks -- the Click Quality team at Google, led by Shuman Ghosemajumder, and the Click-Through Protection team at Yahoo, led by John Slade.
High Rankings Forum"Andy Beal had an interview with Shuman Ghosemajumder from Google, who said that 'invalid clicks at Google was on average is in the single digits, quarter over quarter. A heatmap visual gives you an instant analysis of your page...
It is also worth noting that Shuman Ghosemajumder, the Business Product Manager for Trust & Safety providing the answers for the Inside AdWords blog, spoke last week at Search Engine Strategies in New York City specifically on the issue of click...
