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  1. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  3. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. In the end you will spend less and gain measurable and sustainable ROI.

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Once you've broken out your Google Shopping Campaign, continue to test different ad groups and bid amounts to maximize your ROI. Similarly, this August marks the cut off date for retailers to switch to Google's Shopping Campaign program, which is...

  5. PPC Management Operations: The Ultimate Guide

    If the ROI and quality score for the keyword is healthy, you can often just leave it be. Are there any cities, regions, or states that show the most ROI? Check the ROI for those other sites and if it makes sense, turn off these partner sites to...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  7. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    To an experienced eye, this data and supporting data provided related to content indicate that organic search is working well, and that optimization of a more balanced approach to social integrated with on-site content would be likely yield a...

  8. 11 Must-Measure KPIs for Content Marketing Success

    Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs). Again you want to get a relative ROI and value from what you're producing, and you already have a...

  9. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. ClickZ Academy brings a whole library of crash courses...