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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    The result is better UX with higher conversions and ROI. You can increase online conversions with real-time recommendations based on rich web behavioral data. Displaying relevant content on your website has proven to significantly increase...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Consider experimenting with a set of your highest volume ad groups by conversions and clicks. Ultimately, targeting devices (and even operating systems) gives you the chance to deliver highly targeted, customized experiences for your customers...

  3. PPC Management Operations: The Ultimate Guide

    For lead gen sites, check conversions. If the ROI and quality score for the keyword is healthy, you can often just leave it be. Are there any cities, regions, or states that show the most ROI? Check the ROI for those other sites and if it makes...

  4. How to Build Your First Content Marketing Strategy

    Ensuring that everything you're writing provides a clear message to customers will help increase your sales conversions. Publishing content on external publishers with an existing, established audience that fits your target criteria should be a...

  5. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. For example, you could bring up high-volume queries with low conversions with better...