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  1. Last-Minute SEO - Here Come the Holidays!

    Just make sure you are offering something of value or you might just wind up with a lot of likes and no conversions. Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically...

  2. Google AdWords Conversion Values Add Multiple Currency Support

    Google provides tips for how to add currency to conversions here. That means users managing multiple AdWords accounts with their own billing currencies and budgets in My Client Center will have to add a currency to each of the conversion actions to...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    KISSmetrics and CRE teamed up to create this infographic on nine steps to better conversions. Neil and I teamed up to create a thorough, eight-chapter guide to increasing conversions. Their blog is a priceless resource, with literally hundreds of...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    The result is better UX with higher conversions and ROI. You can increase online conversions with real-time recommendations based on rich web behavioral data. Displaying relevant content on your website has proven to significantly increase...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Consider experimenting with a set of your highest volume ad groups by conversions and clicks. Ultimately, targeting devices (and even operating systems) gives you the chance to deliver highly targeted, customized experiences for your customers...

  6. PPC Management Operations: The Ultimate Guide

    For lead gen sites, check conversions. If the ROI and quality score for the keyword is healthy, you can often just leave it be. Are there any cities, regions, or states that show the most ROI? Check the ROI for those other sites and if it makes...

  7. How to Build Your First Content Marketing Strategy

    Ensuring that everything you're writing provides a clear message to customers will help increase your sales conversions. Publishing content on external publishers with an existing, established audience that fits your target criteria should be a...