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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The potential to make a real ROI impact with your company's online marketing initiative is greater than ever. In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in...

  2. Social Media Automation: A Beginner's Guide for Small Business Owners

    Direct ROI for Social Media Stinks Social media has been in the news for years as the newest marketing tool that will transform how businesses are promoted. Highly-customized content that complements the industry news mentioned above, but shows the...

  3. Is Agile Marketing the Future of Search in 2013?

    Andy Betts has written some excellent posts on the shifts we're seeing recently, and I spoke at SES London back in February about the measurement of ROI in search. If there's big news that's happening within your industry, you need to be prepared...

  4. Big Data: An Introduction for Search Marketers

    The ROI calculation is simpler – if you're getting more of the result you wanted, you pay for that lift. Instead of proprietary reporting systems or manually collected data, these products crunch big data to show their clients how they are...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Nothing beats your own experience and while industry news about the giants in any space is interesting, it rarely...