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  1. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Event streams at ClickZ Live are designed to match your expectations in terms of content, format and ROI, whether your business is an agency, a big brand, or an SMB. It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Redefine ROI: When an executive asks for ROI, what they mean is 'reassure me. Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media Here is a collection of notes, quotes, and insights from leading brands and thought leaders...

  3. 7 Tips for Landing Page Greatness

    In addition, you’ll be able to attach ROI measurements to your various marketing campaigns. Remove images and interactive rich-media content unless it directly supports your conversion goal and is a clearly superior way of conveying important...

  4. Will Local Make up 70% of Mobile Ad Spending?

    So it has to be evaluated to see if higher performance and clearer ROI outweigh the almighty reach. In short, mobile local advertising, like most local media, includes both “national-local” advertisers (brands and agencies that target locally) and...