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  1. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    Just 15 percent of in-house respondents report their company is “Good” at measuring social media ROI. Not surprisingly, paid search gets top marks for the ability to calculate ROI. Said the report, “To some extent this is simply a problem of time...

  2. Back to SEM Basics

    ROI is king and nothing else matters. This has always been a toughy for online, because ROI is how we got our start; the value we brought to the table was accountability of spend. More SEM Basics Make sure messages across different media are...

  3. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    If it's fast ROI you're looking for, then PPC is where it's at. The studies compared ROI and engagement metrics in hopes to identify any trends where SEO outperforms PPC and the other way around. Rand pointed out that an imbalance exists in the...