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  1. Big Data: An Introduction for Search Marketers

    The ROI calculation is simpler – if you're getting more of the result you wanted, you pay for that lift. For example, there is now an array of search marketing analytics providers ranging from SEOmoz to Rio SEO to BrightEdge and Conductor.

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...

  3. Search News & Headlines Around the Web - May 4, 2011

    Analytics & ROI Search Industry News Measure Page Load Time with Site Speed Analytics Report - Google Analytics Here's a roundup of today's other search news and headlines from around the web. Hyperlinked Headlines May Hurt Your Google News SEO...