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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    KISSmetrics and CRE teamed up to create this infographic on nine steps to better conversions. Neil and I teamed up to create a thorough, eight-chapter guide to increasing conversions. Their blog is a priceless resource, with literally hundreds of...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    The result is better UX with higher conversions and ROI. You can increase online conversions with real-time recommendations based on rich web behavioral data. Displaying relevant content on your website has proven to significantly increase...

  3. How to Turn Data & Creativity Into Great Content in 3 Steps

    Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big data. Decreased consistency in metrics like traffic, conversions, shares etc. This includes looking at content that generates the most...

  4. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  5. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. For example, you could bring up high-volume queries with low conversions with better...

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time. As the table below illustrates, the combination of...