The October 2008 Marin Software commissioned report from JupiterResearch sought to uncover some of the key search expansion trepidations. Across the board, around 40 percent said they were afraid of risking ROI performance, unable to meet target...
To further drive this point home, JupiterResearch shared some astounding findings at the TravelThink 2008 meeting convened by Google last week in New York City. I asked them what the ROI was on their yellow pages ad.
After being owner-less for a little over a year, JupiterResearch has been acquired by Forrester Research for $23 million. Previously, JupiterResearch had been sold by Jupitermedia to Kagan Research, but then Kagan got acquired by financial business...
Research analysts at JupiterResearch, as well as with MarketingSherpa, Hitwise, and other competitive intelligence providers, hope to be able to better understand the relationship between paid and organic searches.
The biggest problem reported by advertisers across the board was rising keyword prices, which topped the list for advertisers of all sizes in a recent JupiterResearch SEM Executive Survey. One way SEMDirector helps improve ROI is by assess keywords...
JupiterResearch Reveals SEM Executive Survey Findings - A new report from JupiterResearch finds that the majority of search marketers are satisfied with the return on investment they are seeing from search, and expect to increase spending this year.
Those are two of the findings from a new JupiterResearch report, "US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer," released Tuesday afternoon at Search Engine Strategies New York.
Those are two of the findings from a new JupiterResearch report, "US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer," released Tuesday afternoon at Search Engine Strategies New York.
Take the Jupiter/ClickZ Search Marketing SurveyThe ClickZ Network, which includes Search Engine Watch, and JupiterResearch are now conducting our semi-annual Search Marketing 2007 executive survey. Measuring the ROI from Social Media Marketing...
With respect to my JupiterResearch colleague Niki Scevak cited in the story, the idea that rich media or banner ads are nearing the same ROI as paid search is simply not believable. to understand how current ROI measurements may only scratch the...
