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  1. Last-Minute SEO - Here Come the Holidays!

    In the end you will spend less and gain measurable and sustainable ROI. Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity.

  2. Search News & Headlines Around the Web - April 6, 2011

    Analytics & ROI Search Engine Optimization Without CRO & On-Site Optimization, It's Tempting to Abandon SEO - SEOmoz Search Industry News Here's a roundup of today's other search news and headlines from around the web, sorted by category.