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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Seventy-eight percent of SEOs said connecting content efforts to ROI in 2014 versus in 2013 will be "more important" (35 percent) or "much more important" (43 percent). Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. Internet Marketing is getting more and more competitive and if you want to run profitable...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Because setting up goals takes some extra effort, most people skip the one step which can quantify what they are demanding – ROI. Successful digital marketing campaigns are now data-driven. Convincing the C-Suite: The Most Effective Analytics to...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In other words, if your marketing department loves to be on Facebook all day, with little attention to generating unique content or promoting on other platforms and that focus has not yielded ROI on that time, it is time to tweak the strategy.

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios...