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  1. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Today, marketers must ensure their brands are...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Regular Content ROI Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. From an audience perspective, we've already discussed why that isn't a good...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Seventy-eight percent of SEOs said connecting content efforts to ROI in 2014 versus in 2013 will be "more important" (35 percent) or "much more important" (43 percent). Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. Internet Marketing is getting more and more competitive and if you want to run profitable...

  6. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Because setting up goals takes some extra effort, most people skip the one step which can quantify what they are demanding – ROI. Successful digital marketing campaigns are now data-driven. Convincing the C-Suite: The Most Effective Analytics to...