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  1. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    By keeping track of how many people respond to your messages and how much they spend on average, you can easily determine your mobile ROI. Lifecycle marketing means marketing to your existing customers, based on the status of the relationship.

  2. Why Social Media Listening is Important for Brands

    Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time. For example, assume that the ROI of your search campaign...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Much like the others, PinLeague allows you to track your growth over time, measure ROI, and track competitors. By understanding how to track your Pinterest marketing efforts with Analytics, you can determine your ROI and adequate resources to...

  5. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back to ROI. When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    One of the most effective ways to optimize ROI from social media marketing efforts is to establish and cultivate relationships on social media, and then lure them to home: the website. Brands and businesses were initial skeptical about the validity...

  7. Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]

    Is this a metric that shows Facebook marketing isn't effective, or is it really to do with the fact marketers aren't properly tracking those Facebook efforts into ROI? Social Media Examiner has released the 2013 Social Media Marketing Industry Report.

  8. Google Penguin 2013: How to Evolve Link Building into Real SEO

    And this is where the contradictions emerge in SEO, which has demonstrated extremely high ROI compared to other marketing channels. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin...

  9. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, ROI can be attributed to keyword data and used to identify phrases from leads that are closer, or farther away from the decision process. Return on Investment: If you're like most digital marketers, you probably have difficulty...