The Biggest Challenge: ROI What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer? Content is on the minds of marketers everywhere, but how do you...
As we connect the dots between conversion actions, we can better demonstrate the ROI in the creation of assets that support this conversion action. B2B marketers are spending more than 25 percent of their budgets in the development, delivery and...
By linking the two accounts, users of both programs can have more integral data in order to determine marketing effectiveness and ROI when combining the data from both programs. If you've had problems integrating your Google AdWords and Google...
In ecommerce, though, high CTR often does not correlate to high ROI. In fact, it's not uncommon to see the best ROI on ads with the worst CTR! They need to improve quality score to make a client or boss happy, and yet improving quality score means...
But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some opportunities. When it comes to linkable assets, marketers often have a single objective: build as many links as...
Conclusion: Local Search Offers Great ROI For some industries (e.g.finance) the ROI could truly be stellar. Google's Knowledge Graph - showing information directly on the search results page -and the presence of the 'Carousel' results are just two...
Without the data you're not able to make adjustments to your efforts to get the best ROI. Not everyone does – in fact, many brands usually don't have full clarity when it comes to understanding each of those areas.
With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
By keeping track of how many people respond to your messages and how much they spend on average, you can easily determine your mobile ROI. Lifecycle marketing means marketing to your existing customers, based on the status of the relationship.
Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving...
Just a few years ago, when social advertising was in its infancy, ROI and proper attribution were incredibly difficult to prove. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday...
Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time. For example, assume that the ROI of your search campaign...
Much like the others, PinLeague allows you to track your growth over time, measure ROI, and track competitors. By understanding how to track your Pinterest marketing efforts with Analytics, you can determine your ROI and adequate resources to...
How to Measure Social Media ROI Steps to Calculate Social Media ROI Using Google Analytics Social Media ROI: 14 Formulas to Measure Social Media Benefits Social Media ROI: How To Define a Strategic Plan
It can be very easy to fall into the habit of using what we know works – because we have deadlines, ROI goals, and processes already in place. Tired of Penguin 2.0 related posts yet? Every major Google algorithm update is followed by weeks and...
Putting a face to this social media CEO “thing” and tying it back to clear ROI is how you're going to persuade an otherwise antisocial CEO to start getting involved. Have you read the latest survey making the rounds?
For instance, direct or bookmarked traffic is very expensive and labor intensive, so you'll want to ensure these high-priced referrals to your site are adequately tracked to calculate the true ROI of a campaign.
Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back to ROI. When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other...
One of the most effective ways to optimize ROI from social media marketing efforts is to establish and cultivate relationships on social media, and then lure them to home: the website. Brands and businesses were initial skeptical about the validity...
Hashtags are your friend: Hashtags are highly trackable, allowing you to accurately track the ROI of your marketing campaign efforts. Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the...
