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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Making it a point to make someone’s day or acknowledgement can have a priceless ROI. Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  3. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. In the end you will spend less and gain measurable and sustainable ROI.

  4. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog is a priceless resource, with literally hundreds of CRO-specific posts that help you boost your digital marketing ROI. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had...

  6. Marin Adds Google Shopping Campaign Management

    For more info on Shopping Campaigns management, check out this white paper by Marin on Shopping optimization and ROI. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of...

  7. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...