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  1. Do the PPC Engines Reward the Right Behaviors?

    In ecommerce, though, high CTR often does not correlate to high ROI. In fact, it's not uncommon to see the best ROI on ads with the worst CTR! They need to improve quality score to make a client or boss happy, and yet improving quality score means...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some opportunities. When it comes to linkable assets, marketers often have a single objective: build as many links as...

  3. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    By keeping track of how many people respond to your messages and how much they spend on average, you can easily determine your mobile ROI. Lifecycle marketing means marketing to your existing customers, based on the status of the relationship.

  4. Why Social Media Listening is Important for Brands

    Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving...

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time. For example, assume that the ROI of your search campaign...

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Much like the others, PinLeague allows you to track your growth over time, measure ROI, and track competitors. By understanding how to track your Pinterest marketing efforts with Analytics, you can determine your ROI and adequate resources to...

  7. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Gone are the days were "buzz" and "hype" were unquantifiable and impossible to tie back to ROI. When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other...

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    One of the most effective ways to optimize ROI from social media marketing efforts is to establish and cultivate relationships on social media, and then lure them to home: the website. Brands and businesses were initial skeptical about the validity...