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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog is a priceless resource, with literally hundreds of CRO-specific posts that help you boost your digital marketing ROI. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had...

  2. Marin Adds Google Shopping Campaign Management

    For more info on Shopping Campaigns management, check out this white paper by Marin on Shopping optimization and ROI. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    This made sense because these geographic locations provided the best ROI. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is an inherent...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Regular Content ROI Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And while that is true to some degree, it is also a view that is...

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Once you've broken out your Google Shopping Campaign, continue to test different ad groups and bid amounts to maximize your ROI. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid...