Roger Barnette, president of IgnitionOne, believes mobile search is a highly valuable and underutilized channel. Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that...
Marketers are missing out if they’re not targeting mobile, said Roger Barnette, President of IgnitionOne. This should be a wakeup call for marketers who are not yet leveraging search advertising on these devices,” Barnette said in a statement.
Attribution of digital marketing efforts -- across elements such as paid search, organic search, display and social media -- gets no shortage of discussion among search marketers today. This is for good reason.
IgnitionOne - Roger Barnette Last night SEW attended the SEMPO NYC Tech Demo Meetup, hosted by Seth Dotterer at Conductor's offices, with Max Kalehoff from Clickable as master of ceremonies, and Rob Wilk from Yahoo keeping time.
Making That Leap From Search to Display by Roger Barnette Here's a recap of this week's columns and news stories for the week of April 3 to 9, as reported by Search Engine Watch. Search Engine Optimization
Search marketers are ideally placed to lead the way as the lines between search, social, and display media fade. After all, search and display have been complementary in many ways for years. Making the transition from search to display should be...
Facebook Ads & Search: When Worlds Collide by Roger Barnette Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by Search Engine Watch, as well as search news and tips from around the web.
The rise of Facebook ads is having a profound impact on the performance marketing ecosystem. Facebook is now the most visited website in the U.S.with more visits than Google, according to Experian Hitwise.
Search marketing is growing up. We've been saying this for some time, but growth and maturity continues in our industry. It's gratifying to see. It's always useful to look at what the smart marketers are doing to see where the industry is heading.
Search and Display -- Piece by Piece in 2011 by Roger Barnette Here's a recap of this week's columns and news stories for the week of Jan.to 15, as reported by Search Engine Watch, as well as search news and tips from around the web.
Search marketing has grown into the largest share of digital marketing. This has mainly been due to the fact that it is an auction-based, highly trackable medium with instant gratification and results.
The increase on search spend among retailers is promising for the state of the search market overall," said Roger Barnette, CEO of SearchIgnite. Research released from SearchIgnite suggest a strong Q4 for the U.S.retail sector ahead of Black Friday...
Media planners working with display today want to take advantage of the optimization efficiencies gained from innovations first pioneered by search marketers", said Roger Barnette, CEO of SearchIgnite.
After the Transition: How to Get the Most Out of Bing/Yahoo by Roger Barnette Here's a roundup of this week's columns and news stories for the week of Nov.to 5, as reported by Search Engine Watch, as well as search news and tips from around the web.
Beginning in mid-July, Yahoo and Bing began the transition of their systems and completed the transition last week. There are some interesting data points regarding Yahoo and Bing which marketers should understand as they manage their campaigns in...
As the search landscape continues to trend toward convergence, the need for marketers to properly attribute media performance across all digital channels is paramount," said Roger Barnette, CEO of SearchIgnite.
With the right tools in place, holistic management of online media provides a tremendous opportunity for sophisticated marketers," said Roger Barnette, President of SearchIgnite. If a customer clicks on three separate links before making a purchase...
Still, Roger Barnette, President of SearchIgnite, suggests that in all the confusion there is opportunity for the technologically innovative. Retailers were more aggressive with their paid search spend in the first half of the quarter compared with...
With the current economic climate leading up to the holidays, retailers are looking for ways to capture consumer spend and drive revenue in efficient ways,” said Roger Barnette, President of SearchIgnite.
We are pleased to release what we believe is simply the most advanced optimization and reporting technology currently offered for sophisticated marketers,” said Roger Barnette, President of SearchIgnite.
