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Robert Cialdini

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  1. 7 Content Marketing Tips to Recover From Google Penguin

    Also keep Robert Cialdini's six principles of influence in mind while you're doing outreach: Even though Penguin isn't technically a penalty (it's an algorithm update), it's certainly no exception. Unfortunately, there are so many posts about link...

  2. Build Relationships, Not Links

    Robert Cialdini, author of "Influence: The Psychology of Persuasion", identifies six key principles of persuasion. Build relationships, not links. If you’re in the business of link acquisition and looking for a new mantra, or a way to be great at...