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Robert Cialdini, author of "Influence: The Psychology of Persuasion", identifies six key principles of persuasion. Build relationships, not links. If you’re in the business of link acquisition and looking for a new mantra, or a way to be great at...
Robert Cialdini's fascinating book, "Influence: The Psychology of Persuasion. The recommendations of our friends and colleagues have always been one of the most influential drivers of sales. The same is true online.
