Aaron Goldman of Resolution Media, Steven Kaufman of Digitas, Robert Murray of iProspect and Bob Tripathi of Discover Financial Services were posed that very question by SES's own, Kevin Ryan. by Rob Hof of BusinessWeek.
Exclusive pre-SES San Jose 2008 conference interview with Orion Keynote panel speaker, Rob Murray, iProspect! Read all of Rob's SEM insight at SEMGeek blog Much more advanced SES San Jose Conference coverage to be posted soon!
It really comes down to just rolling up your sleeves, monitoring the branded paid search results daily for nefarious activity and filing complaints with the search engines," said Rob Murray, president of SEM firm iProspect.
As more companies acknowledge the benefits of search, we're seeing more key performance metrics being put on search results, and those are being tied to performance evaluations and bonus plans," said Rob Murray, president of iProspect.
Search marketing is becoming more about marketing, and less about search," said Rob Murray, president and CEO of iProspect. Copyright (c) 2007 Incisive Interactive Marketing LLC In This Issue ===================
Search marketing is becoming more about marketing, and less about search," said Rob Murray, president and CEO of iProspect. But it's important to keep in mind the comparative size and value of search marketing and social media, cautions Murray.
"Search marketing is becoming more about marketing, and less about search," said Rob Murray, president and CEO of iProspect. That's a pretty common theme these days, as search takes its spot at the big kids' marketing table.
But there is more to life than Google, Yahoo and MSN," said Rob Murray, president and CEO of iProspect. This will come as no surprise to Search Engine Watch readers, but a new study from iProspect shows that social media sites are growing into a...
Taking the reins from Marckini will be Rob Murray, who has served as iProspect's president for the past eight years. Both Marckini and Murray had the option of leaving in December when the two-year earn-out was completed, but both chose to stay on...
SEM Challenge 101: Hiring Staff from Rob Murray at iProspect outlines challenges such as the industry being new, skill sets being complex and there being a lack of standards. As search marketing keeps getting hotter, so does the challenge in...
Rob Murray, iProspect A brief Media Daily article titled: Marketers Slow To Embrace Optimization, Say Search Experts, reports on a panel of heavy hitters that took place at the OMMA East conference yesterday in New York.
